A meme token launch is a strategic method used by Web3 projects to introduce a branded, community-driven token into the market. Unlike traditional fundraising models, meme token launches focus on viral growth, cultural relevance, and organic community engagement rather than direct capital raising. These launches leverage internet culture and grassroots momentum to build awareness and activate early adopters.
Meme token launches serve several strategic purposes, benefiting both project teams and early community members. Here’s why such launches matter:
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